Have you ever heard of a SWOT analysis? No, it's not a fancy way of saying "swoosh." It stands for Strengths, Weaknesses, Opportunities,...

Branding is a word that gets thrown around a lot in the business world, but what does it really mean? Essentially, branding is the...

Marketing is an essential part of any business, and it’s no surprise that artificial intelligence (AI) is playing an increasingly important

How did the Kardashians managed to stay relevant for so many years, doing according to many, being famous just for being famous.

So where does creativity come from after all? Creativity for me is a mix of life experiences, knowledge, copying, and emotion. Tina...

Once upon a time there was a little girl who dreamed of traveling the world. One day she got up and left on a quest to find what she was...

There are 12 marketing archetypes, created based on human desires such as safety, power, and belonging. The term archetype was coined by...